Google Analytics 101 by YES Academy

Google Analytics 101

Many find Google Analytics confusing. Master this powerful tool here.

You need analytics!

Many people are either confused or intimidated by the thought of Google Analytics. Let's change that.

What's this about?

This course is all about getting you comfortable using Google Analytics to get you the informaiton you  need about your online presence.

Google Analytics is a website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing efforts.

What problem does Google Analytics solve?

Google Analytics helps you make key decisions based on data. You can identify and justify spending more on your advertising, including discovering where you should be advertising as well as what type of content you need to post for your visitors.

Google Analytics categorizes and reveals data distinctly in the ABCs:

  • Acquisition
  • Behavior
  • Conversions

What's covered in this course?

You'll get more than the fundamentals of using Google Analytics in this video-based, over the shoulder course

Google Analytics 101

Loose the fear and intimidation. Make GA work for you!

What's included?

Video Icon 20 videos Text Icon 1 text file

Contents

Google Analytics for you
Overview & pricing
2 mins
Navigation & administration
4 mins
New Google Analytics account
4 mins
Website account creation
5 mins
Connecting to WordPress sites
4 mins
Connecting to HTML sites
3 mins
Connect custom pages & site builders
3 mins
Setting up annotations
3 mins
Setting up Intelligence Events
4 mins
Set up Custom Segments
3 mins
Export data for analysis
3 mins
Set up custom reports
4 mins
Set up Google integrations
3 mins
Google Analytics templates
3 mins
Real time reporting
3 mins
Setting up Goals
4 mins
Third party integrations
3 mins
Audience menu overview
5 mins
Interests & geography
3 mins
Conclusion
2 mins

YES Academy

Helping entrepreneurial women like you grow your audience and income, online